I've got biases and preconceived ideas that keep me stuck.

I've assumed things, so I've stopped before starting.

And not to take all the blame, I'll ask: how do you judge this feed?

Tech Bro Hellscape

When I'm blasted with a bunch of angry, white, bald men and Trump's republican rat pack of Mark, Sam, and Elon,

I don't get a warm fuzzy feeling that all is right with the world.

I find these social media feeds disturbing.

BUT:

Just because a brand posts one thing, it doesn't mean that's what the audience loves most 🤯

Here's what the Metav3rse audience ACTUALLY wants

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Here are the top-performing posts from Creatrix, and below, I'll share some of the insights generated.

Creative Insight:​
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- The engagement on this post shows a strong interest in the intersection of technology and everyday life, specifically in gamification and mixed reality.
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- There is a fascination with the potential of AR and VR technologies to transform mundane tasks into engaging experiences.
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​Next Steps into Campaigns: *Escapades in Mixed Reality Campaign*
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- Develop content that shows the fun and exciting aspects of using mixed reality technology in daily activities.
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- Collaborate with AR/VR developers to create gamified experiences for cleaning tasks, showcasing the potential of mixed reality for entertainment and productivity.
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Wholesome Home Cleaning

I'd NEVER have guessed that this was what they wanted 😳
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I was biased.
I judged the audience based on what the brand posted.
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Talking head Techbro videos.
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So imagine my surprise when I saw that their top post in a year
(with x5 the engagement compared to the rest of their top posts - so WAY MORE) was:
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A wholesome home cleaning video 🤯
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The bros want playful productivity when it comes to home cleaning!?
Say what?

Challenge Your Assumptions

This is why we should ALWAYS challenge our assumptions -
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You never know the missed opportunities based on your audience's wants.
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Not just to give them better content that they'll engage with, but:
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​To sell them products they'd use, based on market research from social media.

Use Social Media for Market Research

Your next opportunity is waiting for you, but you can't see it.

Every day people are telling you exactly what they want.

Are you listening??

Creatrix can translate people's deepest desires into a brand strategy for you.

You just have to push the button.

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Play with Creatrix for 1 week UNLIMITED!

Unlock the business and brand opportunities that are waiting for you.

I can't wait to see what you do!

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~ Lauren

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